October 26, 2005
mcdonald’s. i’m lovin’ it because i don’t know any better.
Responding to demands from people who don’t visit their restaurants or purchase their food, McDonald’s will include additional nutritional information for its customers who never asked for it and don’t care.
Call it, “the free-ish market” at work.
For years McDonald’s customers have had to go through a fair amount of trouble to ignore nutritional information. Either they had to ignore the posters and fliers in the restaurants or wait until they got home to ignore it on the web. But with McDonald’s new plan to print this information right on the packaging itself, consumers can now ignore it quickly and conveniently.
Call that progress.
Advocacy groups such as the Center for Science in the Public Interest (CSPI) have long assumed that the only reason people go to McDonald’s was out of ignorance. Customers are simply unaware that the average McDonald’s cheeseburger contains not only large amounts of burger but also exposes the consumer to elevated levels of cheese.
Sure, some may argue that consumers do weigh the relative merits of convenience, cost, nutrition and consistency in making their dietary decisions but that assumption flies in the face of clear evidence that the Center for Science in the Public Interest has a different opinion. And they probably went to better schools than you anyway.
In fact, unsatisfied with McDonald’s latest move, the CSPI is continuing to push for the posting of calorie counts on menu boards. This way, they say, “consumers would have that one critical piece of information before they placed their order.”
Otherwise how else are we supposed to know that a Big Mac is, well, you know, “big.”
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